3 Blogging Tips For Beginners - Simple & Straightforward Ways to Improve Your Blog Very Easily
by brian on May.15, 2009, under Blogging Inside Out
By I. R. Hollander
Who else is just getting started blogging and needs a few simple pointers? If you are anything like the vast majority of people who are starting a blog at this very moment, the simple truth is that, statistically speaking, you probably won’t be doing much with it come 2 or 3 months down the road. Why does this happen so often? It’s quite simple, actually - making money from a blog is NOT difficult…but it does require some basic discipline and a little bit of strategy to boot. Let’s take a quick look at some easy ways to make sure YOUR blog doesn’t end up on the metaphorical scrap heap with the rest of them! Read on.
Filed Under: Update Often
Sounds obvious, right? It should be…but for many people, it’s not and nothing will kill a promising blog faster than a lack of fresh content, both from the search engines standpoint, as well as your readers perspective as well.
Filed Under: Point Everywhere - and Often!
Many people FEAR linking out to other people, places and things, especially those that are in their industry or even direct competition. Guess what? In the online world of creating compelling conversation, linking and pointing to other resources, EVEN if they are your “enemies” is good strategy and is proven to be appreciated by your readers as well.
Filed Under: Use Tools and Technology Too
Maintaining a blog is actually far easier than many people realize, simply because there are so many great tools which do the heavy lifting for you. Free browser add on’s, plug ins and more allow you to very quickly add content, links and all kinds of viral components to your site, and will give you a leg up on your competition once you learn the landscape for sure!
STOP: 28 Pages of Elite Level, Maniac Marketing Magic, Now Available for Immediate Download with Step By Step PROVEN Tips, Techniques and Insider Secret Strategies That WILL Improve Your Business and Bottom Line……..Now FREE!
Discover Amazing Tips, Tricks & Cheats for Easy Blog Marketing success revealed…. so much fun & effortlessly easy, it almost feels like stealing!
Empowering People Through Service, Information & Opportunity
Article Source: http://EzineArticles.com/?expert=I._R._Hollander
How to Create a Profitable Blog - 5 Simple Tips For Making Mountains of Money From Your Blog
by brian on May.11, 2009, under Blogging Inside Out
By I. R. Hollander
Who else wants to learn how to create a profitable blog? If you are anything like the vast majority of people who read our articles, one of the biggest skills you want to master is the art (and science) of learning how to turn your blog into a profit center in your business, right?
It’s true….and if you’ve been listening to our advice for any length of time, you already know that we’ve been recommending every business owner start a blog for years….and at no time has that become even more true than right now. Why? Well, just about everyone is “twittering” playing on Facebook and doing the whole social networking dance, and speaking this to these folks in the informal, evolving language of the web has never been more important if you want to make money online, or with your existing business.
With that said, here are 5 simple tips for turning YOUR blog into an evergreen profit center that will grow with you, and your business going forward.
- Always host your own blog. Say no to “free” hosted services as you lose control of your content….and once you become successful, you WILL regret not having your own host, I promise!
- Not Hemmingway or Tolstoy? Don’t worry about it, it’s NOT a reason not to start writing. Most people don’t read Hemingway or Tolstoy anyway, and are only looking for simple, straightforward information in the industry that you work in. Trust me, simple is very effective and more than sufficient to generate tons of business.
- Write a lot of lists. This sort of dovetails with the above. Keep things simple, and offer lots of short bulleted lists that people can scan, and consume quickly. Believe it or not, fortune favors people who can write succinctly, more so than writing really well, but elaborately. 4 Ways to do this, 7 ways to do that, and the like are very effective for a blog.
- Link to your competition, and be a great resource of impartial information. Sounds a little bit backward, right? I mean….who would put up a yellow pages ad and include a mention to your chief competitor? But believe it or not, for a whole slew of reasons outside the scope of this article, the MORE links and mentions you make of sites, services and information outside of your site, the better off you are likely to show up in the search engines very highly for your market. ( plus it’s a PROVEN fact that people tend to come back more and revisit “resource” oriented sites, than they do blatant sale sly sites)
- Controversy Crushes: Yes, if you want a ton of eyeballs in front of your site, service or offer, creating some controversy is the very best way to get some quick. Call out an injustice, pick on a competitor or simply say something sure to stir the pot a bit…and you’ll be rewarded with buckets of backsides who’ll come over to “hear” what you’ve got to say!
Are there more? Absolutely, but creating a profitable blog is dead simple, and whether you are an Internet marketer wannabe…or an established professional in your field without a web presence, I don’t know a quicker way to get the word out than this!
STOP: 28 Pages of Elite Level, Maniac Marketing Magic, Now Available for Immediate Download with Step By Step PROVEN Tips, Techniques and Insider Secret Strategies That WILL Improve Your Business and Bottom Line……..Now FREE!
Easy Blog Marketing Strategies revealed…. so much fun & effortlessly easy, it almost feels like stealing!
Empowering People Through Service, Information & Opportunity
Article Source: http://EzineArticles.com/?expert=I._R._Hollander
Boost Your Website Traffic - How to Use the Three-Foot Rule
by brian on May.11, 2009, under Advertising
By Ewan N MacLeod
There is one simple rule on the Internet. The more visitors go to your web site, the more income you will generate. Depending on what your business is, the more visitors you website attracts, the more sales you make, the more advertising revenue you make, and the more affiliate marketing revenue you make. One very simple method of generating traffic to your website is The Three-Foot Rule.
The Three-Foot Rule is simple. Make sure you talk about your web site to everyone that comes within three feet of you. (Or one meter if you prefer metric!)
In other words, make sure you talk about your website whenever it crops up in conversation, or whenever you can steer the conversation round to it. Mention it to your friends and to your family. Mention it to people at work or in places where you socialise. If your web site is genuinely useful and interesting, people will want to know about it. Whet their curiosity! Make them want to go to your web site to see what all the buzz is about.
The Three-Foot Rule is a great idea. If anyone gets within three feet of you and starts a conversation, bring the conversation round to the topic of your website, then mention that you have a website on this very subject, and tell them the name. Hand them out a Business Card Advert and encourage them to go to your web site to see for themselves. You would be amazed at how many people will do this. Personal recommendation is a very effective method. Visitors to your web site will grow organically over time.
Some people wear a badge, saying something like “Escape the Rat Race! Go to www.yoursite.com!” Over the course of a single day, potentially dozens or even hundreds of people will see your badge and read the name of your website. They may not actually ask you about it. But if they are at all curious, they will go to your website when they get home and take a look.
The Three-Foot Rule is all about getting confident about your website, and raising its popularity with everyone you meet. Along the way, you will talk to people and garner their ideas and feedback.
The combined effect is to increase the number of visitors to your website. As you start to put The Three-Foot Rule into practice, you will find that your web site attracts more and more visitors, all leading to a steady increase in your income. The effect can start to snowball, as people who find the site tell other people about it. After a while, it may start to take on a life of its own. You can achieve what an expensive advertising campaign using Google AdWords would do. So what are you waiting for? Start making use of The Three-Foot Rule today!
Ewan N MacLeod is an expert on Internet marketing, profiting from the Internet revolution, and generating a passive income from the Internet. His blog site http://passive-net-income.blogspot.com/ contains a wealth of advice on how individuals can profit from the Internet, how to generate an income from it, and how to avoid the scams and pitfalls along the way. If you want to earn an extra income from the Internet, or learn the secrets of Internet marketing, make sure you visit his blog. It’s the one site you can’t afford to miss!
Article Source: http://EzineArticles.com/?expert=Ewan_N_MacLeod
Blogging For Comments
by brian on May.11, 2009, under Blogging Inside Out
By Richard Bashara
As a writer, it can be difficult to tell whether or not your content is actually successful. Feedback is important because it encourages the writer to continue writing and can also provide direction. Aside from stat tracking software, it becomes difficult to test whether the content on your page is actually doing its job. If you are one of the many users with a blog, you can take advantage of the comment system to get feedback from your audience. We will look at how to engage your reader in order to solicit comments from them.
Engaging Your Reader
Have you ever read a news article that left you with questions of your own? When we read things, if they affect us, those things usually stick with us. If you want repeat traffic, ask the reader a few questions. As you write, look for openings to question ideas and provide opinion and insight.
A well placed question is often very effective at garnering some extra attention. It also provides space for you to answer that question and present a different point of view. The action of asking the question forces the reader to attempt to answer that question in his or her mind. When you provide an answer to a question that does not sync up with the reader’s perspective, you open a space for you to make your case.
A well developed argument is a great way to get comments. Try getting 10 people to agree on one thing, it can be a difficult task. When we argue with others, we find that they usually do not side with us. If you encourage an open discussion of ideas on your blog, your comments will flow.
Blog Presentation
Having great visual content can also help encourage comments. This is especially useful for bloggers just starting out. Taking time to design a blog header, learning how to manipulate colors on your blog, and inserting pictures within your content helps give off a slick visual appeal readers will come to appreciate.
When your blog reflects the work you put into it, readers are also more willing to accept what you have to say. Simple layouts do still have their place. A news or gossip blog may not need a fancy header, but could benefit from stock photos with captions. Take time to test the appearance of your blog. If you are using Wordpress, there are a multitude of themes you can install, some of which are free. Find the theme that’s best for you and your blog.
Controversy
Controversy is a great way to solicit comments from your users. The moment you present a counter point, or take a mocking tone, your readers have a reaction. Remember that a good writer chooses every word that he or she uses, so take time to use language that may have an antagonizing effect.
You don’t want to bad mouth or slander people or issues; however a colorful and argumentative approach is a great way to engage the reader. Challenge their beliefs and they will defend them.
Readers often won’t just “take your word for it.” This is why you should take time to cite your sources. When you are constructing your article, look for other articles covering the same or similar topics. Other writer’s can provide fuel for your article if you know where to look. Remember that when you link your users, make sure you set the link to open in a new window. When you give the reader background, you challenge them to finish reading your article and ultimately comment with their own opinion.
The hardest part of any blog is to get that first comment. People rarely want to be the first to do anything, so if you can get one, you can get a million. It takes time and a well constructed, provocative article. Remember to engage the reader on as many levels as you can, visually, argumentatively, and controversially. As you spread your link around, you can literally watch your comments grow!
Richard Bashara has been blogging for 8 years and is an expert writer for a variety of topics on Ezinearticles.com. He consults small businesses on adapting to the internet market place, and currently writes articles and blogs for a wide array of publishers and topics.
Article Source: http://EzineArticles.com/?expert=Richard_Bashara
Download Free iPod Videos
by brian on May.10, 2009, under Hot Topics
By Ryan Seager
The iPod has been just booming with popularity and excitement since it first hit the marketplace. And as the iPods continue to grow in popularity, so does the demand to download free iPod videos.
In order to prevent their pocket books from getting dinged to hard, iPod fans are turning to the Internet to download free iPod videos to their favorite little gadget.
There are plenty of sites out there that will let you download free iPod videos plus with most of these sites you will be able to download other iPod things like music, movies, TV show, software, ebooks, games and more.
Once you have decided to start looking for a place to download free iPod videos, you will come across three basic options.
Option #1 For Free iPod Video Downloads
The first option that you are going to come across is the “freebie site.” This site will probably be loaded up with big flashy banner ads and you will probably have smiley faces pop-up on your screen.
While these types of websites will let you download free iPod videos without ever paying a fee, you will end up paying in the long run when your computer gets hit with spyware.
Option #2 For Free iPod Video Downloads
Your next option for websites that will let you download free iPod videos isn’t really free so we don’t have much to discuss here.
They will lure you in saying that the iPod video downloads are free but then they will hit you up with a monthly membership fee and some will even charge you a per download fee too.
Option #3 For Free iPod Video Downloads
Your final option is your best option. Yes, I saved the best for last. these are the websites that will let you download free iPod videos once you have paid a small one time fee.
These iPod download sites will give you access to millions of iPod files ready to download instantly. And the best part is that once you have paid the one time fee you will be well on your way to downloading unlimited amounts of iPod videos, games, music, movies and more.
If you are seriously interested in a site that will let you download free iPod videos without breaking the bank and without destroying your computer then this last option is your best bet. So get out there and download your free iPod videos now.
Ryan Seager has scoured the Internet, testing and reviewing 37 different iPod download sites in order to crown one of them the “King of iPod Download Sites” Check out his results now http://www.ryanstips.com/ipod/
Article Source: http://EzineArticles.com/?expert=Ryan_Seager
How To Lose Belly Fat With A 10 Minute Workout
by brian on May.09, 2009, under Hot Topics
Are you looking to change the shape of your body or trying to lose belly fat without joining a high priced gym? If so, try this high energized cardiovascular fitness routine that that was developed by Keli Roberts.
With this 10 minute exercise routine you can burn up to 150 calories every single day.
The first two minutes of this fat burning routine is: Jump Rope - Begin by performing two jumps for each turn of the rope. Safety: Use the correct size jump rope and always land softly on the balls of your feet (that is the upper part of the bottom of your foot). Keep thinking I am losing weight.
Minutes two to three: Squat Thrust into a Push Up. The proper technique for this exercise is to stand with your feet shoulder width apart and your arms strait down next to your sides. Slowly squat down with your head forward and bring your hands to the floor just outside of your feet. Your hands should be pointing forward as well. Then in one movement, push your legs back and out behind you (into a pushup position). Perform one strict pushup and then jump back into your squat position and then stand back up. Keep thinking, the fat is vanishing.
Minutes three to four: Jump Rope with only one jump per turn. Keep thinking, The fat is melting away.
Minutes four to five: Back to the Squat Thrust and Push Up only this time you are going to add the Side Plank. After completing your squat thrust and push up, you are going to lift and rotate your left arm off of the ground and over your head. Your left foot will rotate and rest on top of you right foot. And you will rotate your neck so you are looking up at your ceiling. Rotate back to the center and repeat on the other side. When finished, hop back into your squat position, stand up and start again. Keep thinking, no more belly.
Minutes five and six: Jump Rope. Same as minutes three and four. keep thinking, I am losing body fat.
Minutes six and seven: Back to the Squat Thrust and Push Up only this time you are going to add the Leg Lift. This is the same as minutes two and three only this time you will lift the toes of one foot about twelve inches off of the ground only after you have performed your push up. Lower your foot and repeat on the other side. Hop back up to your squat position, stand up, and start again. Keep thinking, goodbye belly.
Minutes seven and eight: Jump Rope. Same as minutes three and four. Keep thinking, my belly is getting smaller.
Minutes eight and nine: Back to the Squat Thrust and Push Up only this time you are going to add Mountain Climbers. Repeat everything as in minutes two and three only this time after your push up, you will quickly jog in place from your push up position. Make sure you bring your knees up to your chest on each rotation. Perform 5 jogs and repeat this entire process. Keep thinking, I am going to lose weight.
Minutes nine and ten: Jump Rope. Same as you first two minutes. Keep thinking. If I do this everyday, I will lose belly fat. Good luck to everyone.
We recommend using a soft padding such as a yoga mat when performing this exercise. This will cut down on any injury and save some of those knee joints for you. If you need more information on gym mats and yoga mats, please visit Ultimate Fitness Equipment - for all of your fitness needs.
Article Source: http://EzineArticles.com/?expert=Steve_Chaballa
Free Reverse Cell Phone Lookup Websites - Do They Exist?
by brian on May.08, 2009, under Hot Topics
By David Down
Is it really possible to run a free reverse cell phone lookup on the internet? Many of us have become disillusioned and frustrated in the past with websites which appear to offer free products or services online but in fact do not. Is this the case with cell phone lookups?
Firstly let us examine exactly what we mean by a phone number lookup. If you have in your possession a residential phone number but no idea who the number belongs to or what address it relates to you can use a “reverse lookup” service to find out those details. This can obviously be very useful in situations where you have lost contact with someone but still have a record of their phone number, or simply wish to verify who owns the number before mistakenly phoning the wrong number. There are many places you can perform such residential and business phone lookups online for free, including toll-free numbers.
However a problem arises when you need to run a reverse lookup on a cellular phone as the free directories do not contain any such numbers. Similarly they do not contain fax numbers as this information is only held by the carriers and telecommunications companies. Do these records exist, and are they free?
The good news is there are websites which claim to offer large numbers of cell phone numbers, but they are not free. These websites naturally have to pay for access to some of this information, and go to the considerable trouble of pulling all the various resources together in one place, and as a result you will be charged a small fee before you can access the lookup databases. However the fee is a one-off payment and with some websites you can run as many searches as you like once you have access, with others they offer a single lookup for a lower fee. The records they claim to offer include cell owner details, address history, carrier details, and the phone connection status. It is also worth noting that the databases offered by each company differ to some degree, but most include cell phones and often residential, business, toll-free, even pagers, and these websites say your searches are guaranteed legal and confidential.
In addition to reverse lookups there are also similar websites which offer access to information such as background checks and background reports, people finder databases, bankruptcies, liens, public records databases including births, deaths, marriages, divorces and adoptions, sex offender records, police records, and much more. These sites operate in the same way, offering access to specific types of information for a set fee, however it should be noted that you will not receive access to such information as part of your cell phone lookup site membership.
I have seen websites claiming to offer free cell lookups, but they always lead eventually to the paid sites in the end, even allowing people to search for free and then charging to view the results. It is the sad truth that the only place where you are likely to find detailed reverse cell records is within the legitimate paid directories. In conclusion, the answer is no, free cell phone lookups do not currently exist. However if you really want to access such records then I believe paying a small fee is a price worth paying.
For more information including a list of popular reverse cell phone lookup sites visit Cell-Phone-Pages.com. Cell Phone Pages also contains hundreds of cell phone and telecommunications articles and resources covering all aspects of cell phone safety, security, accessories and shopping.
Article Source: http://EzineArticles.com/?expert=David_Down
How to Create a Successful Advertising Plan
by brian on Mar.26, 2009, under Advertising
Many factors have to be considered when making an advertising plan. Like the type of message to be delivered, the audience to be targeted, how they should be targeted, budget, etc. all of which depends on the nature of the advertisement.
Regarding the type of message to be delivered, try thinking from the point of the customer. What will impress him and catch his fancy. Note down points what the customer expects from the company and what advantage he will have when dealing with the company. Effort should be made to retain viewer or listener’s or reader’s interest in the advertisement until the end. This procedure is known as message selection.
After creating the outline of the picture, pick lines that will actually attract the customer. The message shouldn’t be long enough to bore the customer. Some advertisers are under the illusion that more the matter written, the better the message delivered. Usually they fear that they don’t miss out any information. This does nothing but decreases the effectiveness of the ad and customer is left unsatisfied.
For example, the heading of the advertisement shouldn’t be just “We Sell Clothes”, which is too precise. The liking of the people should be studied and the headline should be designed such that the customer feels that his needs are met. It should also take into consideration seasonal changes like If the season at that time is summer and there are lots of beaches around that area, the heading of the ad should be something like “Summer Clothes for Sale” or “Get the heat off – Buy Swimwear”. The body of the advertisement should talk of the necessities to switch to summer clothes like cotton clothing. It should discuss the health point of view too, like cotton cannot be used as swimwear as it will cause contamination, therefore the swimwear is made of synthetic material. Also include lines about swimwear for overweight people.
Ads are either traffic builder or relationship builders or reputation builder. Suppose the budget involved is less, the target should be relationship builder. Because once the customers are established, they will start trusting the company and won’t switch to other companies. According to a research it takes ten percent less resources to retain existing customers than attracting new customer. If the focus is on brand recognition, the advertisement should be traffic building.
The next point is whether the advertiser wants quick results or long lasting results. If quick result is desired, then a time limit should be levied. Like in case of seasonal sales, the customer hurries to get advantage before the offer is over. So quick results are expected in this case. But the disadvantage with advertisement with time limit is that the customer are bound to forget about the product or the company within a short period and it doesn’t creates a deep impact on the minds of the customer.
Competing against rival company’s ad also contributes to a successful advertising plan. The power of the message should be compared to that of the competitors’. It doesn’t mean that the advertiser should use the same plan like his competitor, it would look like imitation and effectiveness will be decreased. But the advertisement should be planned smartly via a different and effective path, to out-do the competitor’s advertisement.
The description of the product is also very vital like suppose an advertisement is made for a restaurant, it will get customers immediately, if it is attractive. But if the advertisement is for a computer, it won’t yield immediate results, as it’s not every day that someone buys a computer. This is called analysis of the purchase cycle.
If targeting for a higher impact, newsletter is the best bet. But if the newsletters are sent to the real potential customers, then this approach should be adopted for message delivery. It should only be opted be after thorough analysis, no matter what the budget is. Another important point is to always hire a professional advertiser or an ad writer because not hiring one will sometimes be more expensive and results in more losses.
Impact of Colors in Advertisements
by brian on Mar.23, 2009, under Advertising
Human brain receives signals faster through eyes rather than ears. Visual appearance is supposed to be more appealing when compared to any other senses, no matter what the medium of presentation is. So, there are methods by which one can increase the visual appeal. Other senses facilitate visual appeal, and are also important to concentrate on.
Typical example is color when accompanied with audio, and writing. According to a study, big budget companies spend billions in the color market research, which helps in product and packaging development. Color, along with content, helps to pertain the interest of the visitor and makes him surf the website longer. A colorful article will make the reader read it till the end. Color makes things look more amiable.
Colors are known to influence the behavior of a person. Like blue color is said to have a relaxing effect. Red represents passion and love. A dating website can have red as the background color. Fast food restaurants have bright picture of food beautifully decorated pasted on the walls. This tempts the taste buds of the customer and the customer pounces on the food, eats and leaves quickly. And this is exactly the reaction expected.
Light effects can also be used to play with the mind of the on-looker. Advertisements, especially for food products, have strategically placed lights. The light effects trigger the hormones in the brain, which increases the hunger. If the same is placed in a slightly dim light, it won’t be equally tempting.
Countries around the world have different cultures that relate a color to an occasion or emotion. Climatic conditions also attribute to this. Like in America, people relate black to death and where as in Asia, white is related to death. People living near the equator like warm colors and people living nearer to the poles like cold colors.
It’s a must for an advertiser to have the knowledge about the colors and what they refer too. Black stands for elegance, sophistication, seduction and mystery. White stands for peace, pure, clean, mild and youthful. Gold stands for prestige, luxury and elite. Silver stands for prestige, scientific and cold. Yellow stands for warmth, happiness and cheer. Orange stands for warmth, playfulness, and vibrant. Red stands for love, excitement, strength, passion, and danger. Pink stands for nurture, sweet, soft, and security. Green stands for nature, fresh, fertility and abundance. Blue stands for cool, trust, belonging and reliability. And lastly Purple stands for spiritual, royalty, and dignity.
From the advertiser’s point of view, we can conclude that colors can determine the shopping habits of customers. Black, blue, red and orange attract impulsive buyers. Smart shoppers are attracted to pink, light blue and navy blue colors. Companies use colors in logo, advertisement, etc., to pass the right message to the customer. Wal-Mart advertise has a navy blue background and its catch line is “We sell for less”, which means smart customers are their goal. Mercedes has a silver logo, true to its class.
Before designing an advertisement, the targeted customers should be recognized and the advertisers shouldn’t use the colors that are their personal favorites but according to the ad campaign. Advertisement for children should have bright and vibrant colors. Yellow, red, blue and green, which are the primary colors, are the colors, which attract the children, which is why parents buy those colors for their kids. These colors represent warmth, sweetness, trust, reliability, playfulness and security.
Search Engine Optimization and Advertising
by brian on Mar.22, 2009, under Advertising
In today’s net-savvy world it has become common for any business to have a website which they use mostly for advertising their products and services. With the advent of search engines it has become even easier for the customers to search for the stuff online. For a website to be successful its link should land in the first three pages which the search engine brings and the rank of the page should be high which means many visitors come to the site. This can be achieved by applying search engine optimization or popularly known as SEO. This is a marketing strategy which increases the quality and quantity of traffic flow to a particular website via search engines.
SEO not only affects the search engine results, but also image search, video search and industry specific vertical search engines. It determines how a search algorithm functions and searches what is popular with people. When a website link is submitted to a search engine, a spider crawls through a page to gather links which lead to other pages and stores those pages on the server of the search engine. The information collected from these pages is sent to the indexer, whose job is to extract information from those pages such as the keywords and their weights, the location of the page and other links that are stored for the spider to crawl in future.
In the beginning, the search engine optimizer algorithms were dependant on the keywords, Meta tags, and index files provided by the Webmaster. Meta tags provided information about a particular page, but using them for indexing the pages didn’t prove to be successful as some Webmasters added irrelevant Meta tags to increase the number of hits and earn huge ad revenue. They even changed the HTML of the web pages to achieve a good rank for the page. But this was a case of abuse as it fetched irrelevant pages.
Search engines then began utilizing complex ranking algorithm, which were difficult for the webmasters to manipulate so as to provide web surfers with genuine results. The rank of the web page was calculated mathematically by functions using strength and quantity of the inbound links. The higher the rank of the page the more chances it had to be viewed by a person. Later algorithms were developed which considered various other on-page factors such as rank and off-page factors such as hyperlink. Since the webmasters couldn’t manipulate the page rank, they began exchanging, selling and buying links, which lead to link spamming and even creation of numerous sites dedicated for this purpose.
Algorithms became more complex by every passing day and top search engines kept their algorithms a secret. As the cost of SEO increased, advertisers were roped in to pay for it, which finally resulted in high quality web pages. Although investing in SEO is very fruitful, but at the same time is risky because with out any prior notice the algorithms being used are bound to change and the search engine will stop directing visitors to the page. Many consultants are available in the market that provides SEO services. They manipulate the HTML source code of the web site like menus, shopping carts and sometimes even the content of the website to draw more traffic. Search engines like Yahoo has algorithms that extract pages not according to the page rank but according to the cost per click or set fee, that is if a advertiser desires that the page containing his ad be displayed, he is expected to pay money for it. This is a point of controversy, as only the big businesses will be able to increase the number of hits of their page but not the small business who might be having a better quality page.
Google Ad Words explores ads which have words typed in the search box by the surfer. The Million Dollar Homepage started the concept of Pixel advertising, which is a graphical kind of advertising. Depending on the pixels, the space is sold to the advertiser. Keyword advertising involves advertisers who buy URLs of a site and place their ads at that location. Thus SEO is a market in its own which is yielding great results for businesses on Internet.
